Hindustan Surkhiyan Desk: The Commercial Vehicles Business Unit (CVBU) of Tata Motors has signed a three-year-long partnership with the Pro Kabaddi League (PKL) as associate sponsors from this season.
Concurrently, Tata Motors would extend their commercial support to PKL franchise UP Yoddha as the principal sponsor for the second consecutive year, a media release from the company said Saturday.
Through this partnership, the company hopes to build deeper connections with stakeholders across the country – including drivers, fleet owners and the general public at large – the release added. The sixth edition of the Pro Kabaddi League is scheduled to start from Monday where defending champions Patna Pirates will take on home team Tamil Thalaivas in the first clash. The inaugural ceremony will be a star-studded affair, with eminent sports icons and film personalities expected to attend. With many firsts this season, the caravan will travel to Kochi for the playoffs and the grand finale will be held in Mumbai on January 5.