Fashion brands and airlines are creeping back into investors’ good graces in Asia as lockdowns ease and vaccination rises, boosting travel and leisure activities, taking some shine off pandemic stalwarts such as supermarkets and gadget makers.
Earnings report cards show that people are spending less time watching TV or shopping online for groceries as they resume dining out or plan vacations after emerging from coronavirus curbs. Luxury purchases from China’s big spenders, still unable to travel abroad, are also rebounding.
Asia-Pacific airlines are offering more flights as some countries resume domestic travel, and some like Singapore allow quarantine-free travel for select vaccinated visitors. Australia’s planned reopening of state and international borders has led to a surge in bookings.
“There is massive demand for loved ones wanting to get together for Christmas,” Alan Joyce, CEO of Australia’s Qantas Airways said last week. “There is demand for people wanting to take that holiday that they have been looking forward to for nearly two years.”
To be sure, a recovery in the tourism sector in Asia is months away and China’s huge domestic travel market remains in flux. As well, businesses including McDonald’s are still struggling with frequent and temporary curbs that countries impose to control outbreaks.
But airline stocks in the Asia Pacific region climbed nearly 5% over the last three months while global airlines slipped 6% due to a slower-than-expected return of corporate travel.
The broader MSCI All Country Asia Pacific Price Index rose roughly 2% in the same period.
European fashion houses like LVMH and Kering posted stellar results in China as appetite for luxury items remained undimmed, despite power shortages and a property sector crisis hurting the economy.
“China’s population and its middle classes are increasing and their appetite for beauty is not satisfied,” L’Oreal CEO Nicolas Hieronimus said last week.
Hieronimus expects a recent shift in Chinese government policy to narrow the gap between rich and poor to boost the middle class, a sentiment echoed by LVMH.
Japan’s Fast Retailing reported record profits in China last quarter, where it will open its first flagship store next month. Japanese cosmetics giant Shiseido Co believes next summer will be a “turning point” as inbound tourists from China return.
